Video marketing is nothing more than using online videos to promote a business. By posting videos on sites such as YouTube, or on your own site, you can market your products and services. There are many different types of videos and ways to use them, and the following tips can help get you started.
The key to a successful marketing video is to be brief and make your point known. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.
Your video should contain your website’s screenshot. This will help viewers navigate your site. Screenshots also do great in how-to videos. Just save the screenshot and edit it into your video.
Explore Google Search Stories. This tool allows you to show your audience different things on Google such as results for a certain search query, pictures, and maps. This could be a good way to document your online presence, show your audience your featured blog posts or create a guide to assist customers as they order your products.
Your video marketing campaign will be successful if you remain consistent and creates new videos regularly. You do not have to put hours into creating a weekly video; recording yourself talking in front of a camera for ten minutes would make a good video updates. Customers will subscribe to your videos if you keep using this medium.
Start off in the middle of the action. Don’t start by saying, “Hello, I’m so-and-so” or you’ll lose the viewer instantly. If you plan to run with the bulls, start the video while you’re running! If you make the viewer to do a second take, they won’t move on to the next video.
Analyze your video’s statistics. These allow you to identify how many people watched your video and at what time of the day it was watched. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
To make your marketing videos appear more professional, invest in a tripod. Shaky camera effects are mainly for horror films and the like. For your marketing videos, you will want normal shots and steady panning. A lot of viewers will stop watching if your video does not look professional enough.
Don’t forget to post videos to your website, but exercise some caution when doing so. You do not want to make your page run too slowly, and video can definitely impact your load time. Therefore, it is best to select only a couple of videos that showcase your best work.
Now that you know some more about video marketing, you should start thinking about how you can incorporate these ideas into your marketing strategy. You may want to just create one or two videos, or you may want to leap in headfirst. No matter what you decide, the tips you have just read will help.