Red Rocket Ventures Blog (Growth Consulting, Small Business Experts)

Your core products or services are your lifeblood. These are what attract customers, drive revenues, and allow an ongoing company to thrive. And, the better your products are, the more customers want it, the faster you grow and the further you distance yourself from your competitors. But, a common mistake I see with many business owners is a mindset that once the product is made, they can change their focus to other areas of the business, like marketing or sales.

That attitude is their first flawed step right towards their grave. Today Just because you might have a competitive advantage in the market, does not imply you could keep a competitive advantage in the future. Competition is a completely fluid ecosystem. Your existing competition is always watching your moves, and the smart ones will stop wasting time to follow and exceed your efforts.

And, new startups are showing up all the right time. In the event that you lift your foot off the accelerator for just one moment, you are providing your racing competition the opportunity to drive right by you. Your customers are looking that you should help them innovate as time passes. Yes, they could love your product today, but that product might become obsolete over time, and they’re planning on their finest suppliers to intensify their game with new features and features over time.

The minute you sit back and rest on your laurels of past success, is the same minute you should start to feel the noose tightening around your neck. To solve this problem, you must have a constantly changing and developing product roadmap. Construct your product vision for the long term, and tackle one major product upgrade per year (e.g., Version 1.0 evolves to Version 2.0 after a year). That means it is much harder for your competitors to chase a moving focus on and will set up yourself as a trusted thought leader and innovator with your visitors seeking to take their game to another level.

In order to build an effective product roadmap, you need to gather inputs from all accepted places. You need to keep an eye on new innovations of your competitors continually. You need to be in constant connection with your visitors, asking them for suggested improvements they would like to see from your business.

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  • Wants out of the business

And, you will need to hear your own product team, for their own creativity ideas. So, gather inputs from all three channels, prioritize them based on which ones will have the biggest positive financial impact on your business, and stage them into your three your product plan over time. I had fashioned a Red Rocket customer that was feeling pretty good.

Their business was spitting out healthy earnings for quite some time in a row and didn’t sense the need to materially upgrade their products. The business was paying dividends out to the shareholders, and everything was good. Day and realized some new competition had launched with cheaper Until they woke up one, faster products, and their customers were complaining that the business had opted stale and was overcharging them for what these were selling. They began losing clients, were pressured to lower their prices (which materially impacted margins and profitability) and experienced to begin paying refunds for the merchandise that was breaking as part of your.

The point here’s: innovate or eventually pass away. It won’t be considered a fast death, it’ll be a long drawn-out loss of life, and you almost certainly gained even see it coming, until it is too late or very costly to fix way. Emulate the innovative spirit of Steve Jobs during his tenure at Apple, and all will be good.

And, if you find yourself having to make a choice between investing in your product or investing in the areas of your business (like sales and marketing), it is most probably time for you to consider raising capital to cover both. Because, as I have written about before, your proof-of-concept (driven by sales and marketing) is simply as important as your product, and you need to invest in both.

Before care and attention and after treatment, they may be consumers, evaluating their experience at every touch-point that they interact. Stop wasting your cash putting ads in documents that expect visitors to take action simply because the doctor is on your medical staff or in another of your buildings. That snacks the healthcare consumer like these are idiots. They’re not. These are demanding value for the cost and acknowledgment they have a say in what’s going on. Unless you meet their needs, they’ll go somewhere else.