The bespoke welcome kits, carefully arranged in a pyramid of muted tones, glimmered under the overhead lights. An intern, barely 26, painstakingly adjusted a branded pen, nudging it precisely 6 millimeters to the left. “Almost there,” I heard her mutter, voice tight with the strain of perfection. It had taken 46 minutes to get the lighting just right for the shot, a full 6 minutes longer than the actual unboxing. This wasn’t for an internal memo or a product launch; it was for a LinkedIn post, a fleeting digital artifact designed to project an image of vibrant, thriving corporate culture. The kits, once photographed, would sit on that conference table for a week before being quietly discarded, their purpose fulfilled purely in the digital ether.
The Performance Trap
It’s a strange contradiction, isn’t it? We talk about authenticity, about real