I went to two times at SAP’s SapphireNOW conference in Madrid earlier this month, at the final end of the month-long visit to Spain and Italy. The trip to Madrid gave me a good opportunity to catch up with the latest developments with SAP since the Sapphire conference last May in Orlando. Jim Hagemann Snabe offered the Wednesday keynote, that I found tighter and more balanced than similar messages shipped in Orlando. Back then, the keynotes appeared to emphasis HANA overly, SAP’s new in-memory data source technology. Although HANA is hugely important to SAP still, the message is currently more balanced between SAP’s three-concentrate areas of technology: mobile, cloud, and in-memory computing.
I also valued Snabe’s tone, concentrating favorably on SAP’s roadmap and customer success tales. This was a welcome differ from recent keynotes by the CEOs of some of SAP’s competitors, whose bar-room brawling style might be more entertaining but doesn’t provide much real insight. Personally, I find Snake’s low-key approach much more palatable, and I have to believe customers feel this way also.
So, in a nutshell, here’s my important thing: I see SAP in a period of transition with cloud processing, flexibility applications, and in-memory processing. There is improvement, but success is not guaranteed. SAP has two major cloud initiatives: its Business ByDesign (ByD) ERP collection for small businesses and its Line of Business (LoB) SaaS applications, which complement its Business Suite.
Concerning ByD, SAP is on target to reach 1, by year end 000 customers sold, … Read more